How to make a video job application
Video is becoming increasingly popular within recruitment. At some large corporations, an introduction video is now mandatory and part of the hiring process. When you are applying for jobs it is becoming ever more important to stand out from your competition. One way that yields a high rate of success is to use video to introduce yourself to recruiters and hiring managers. In this article, we will explore the different steps needed to create a successful video CV.
Determining the structure
Before you should even start thinking about filming, it is important to have a clear image of what is being asked and how you can best present yourself for that. It’s not just about the content of the vacancy. We are also talking about things like company industry and culture. In this stage, you should do extensive research. Read through the vacancy, check out the website and style and determine what kind of setting would be most suitable for your video. For example, most large corporate organizations tend to be more formal than start- and scaleups. Use that kind of information wisely.
Also, pay attention to possible requirements for the video length and content. Keep this information saved as it is important for when you are writing the script.
What to say in your video application?
When you feel like you have a solid understanding of the company culture and what is being asked in the vacancy, it is time to get to work. The next step is to write out the things you want to say in the video. We don’t want you to stutter so it is important to know exactly which message you want to convey. If there are no requirements set from the company, it is recommended to keep the entire length of your video less than 1/1.5 minutes long. In order to get the most out of this short time, it is recommended to follow this structure:
- Introduction (approximately 15 seconds)
As you only have a minute or so to convince the watcher of you being a good fit with the company and vacancy, you would want to immediately grab the attention of the watcher. An elevator pitch is a short, but persuasive speech that you use to grab attention. In this case, it should be a statement of who you are, what defines you and what your ambition in work is.
- Highlight work experience and achievements (35 seconds)
The next thing to talk about in your video is your work experience and highlighting noticeable achievements. It is important to tell only the things that are relevant to the job you are applying for. You don’t want to waste valuable seconds on things that are not important in this stage of the hiring process. Elaborating on achievements and/or metrics is a great way to show how you can be of value for the company.
- Personality and fit with the company (30 seconds)
Start with telling more about your personality. What are your strong points and how do they connect with the tasks described in the vacancy? How did you grow as a person in the last years? And last, but certainly not least, talk about how you would make a great fit with the company culture.
- Ending (10 seconds)
The ending should be focused on how you would love to tell more about yourself in a personal interview on-site. And of course, let them know how they can contact you.
Shooting your video application
Your video doesn’t have to be in 4K, but make sure you are clearly visible and film at least in 720p quality. Video’s of lesser quality really do no good for your application. Besides that, audio quality is also a very important aspect. Make sure you can hear yourself loud and clear, even after editing the footage. The good part of this all, is that most smartphones are more than capable of shooting high quality videos. The only thing you will need is some sort of tripod or smartphone holder. If you don’t have any of that at your disposal, you can always ask a friend or family member with a steady hand to film you.
You want to show the recruiter or hiring manager that you would be a great addition to their team/organization. This means you will need to be enthusiastic about yourself and the company. Stand firm, have an open face expression and positive body language. Furthermore, your clothing style should match with that of the company. If you are not sure what you should be wearing, reach out to the company and ask whether or not there is a dresscode to keep in mind.
The best setting to be shooting a video in is a well-lit room with natural lighting and no background noises. It’s proven to better filming when you are standing and looking directly into the camera lens. It makes your video application a lot more personal and it will look like you are directly talking to the person watching it. Before you start filming, I recommend that you first double-check if sound and lighting are on point. Focus the camera on your face and start filming your video CV! You will probably won’t get it right on the first take, so take your time and only settle for a video that you feel comfortable with.
Sending your video application
After you are done filming and editing the movie it’s time to upload your video and send it over to the company you are applying at. Most companies allow you to directly upload your video on their website. If that is not an option, I recommend uploading it to YouTube and making it private. You can then send it by email or adding the link to an application form.